This stylish Clothing line is based out of Costa Mesa, CA with deep roots in the skate and surf community. Founded by the Hurley Family and friends after the Hurley Brand they founded was sold. Back to their roots, and connected to Powerflex Since Day One. Bob Hurley, his brother Bill Hurley and Powerflex founder Bob Ballou met living in Huntington Beach decades ago. Bob Ballou was one of the ones who encouraged Bob Hurley to start his own company, which eventually led to the successful Hurley brand. Decades later we are happy to offer some of the IPD brand items we think you will like here on our Powerflex Wheels site... The IPD and Powerflex roots run deep.